OTA Optimisation
OTA Optimisation for Tour Operators
Improve your Viator and GetYourGuide listings. Build a strategy for direct bookings.
The OTA Problem
Viator and GetYourGuide give you reach you couldn't build overnight. But handing over 25–30% of every booking hurts — especially when you've delivered the experience.
The answer isn't abandoning OTAs. It's using them strategically while building your direct booking channel.
What Gets Optimised
Viator & GetYourGuide Listings
Optimisation focuses on Quality Score and ranking factors: conversion rates, review velocity, booking lead times, photo quality, listing completeness. These factors affect visibility on both platforms.
API & Booking System Sync
Closed-out dates or availability errors from broken Rezdy or FareHarbor API connections hurt rankings. Proper sync prevents technical issues from affecting visibility.
Direct Booking Strategy
OTA visibility is one part. Building a direct booking channel — website, SEO, Google Business Profile — keeps your full margin over time.
OTAs as a Discovery Tool
Used strategically, OTAs can fill your calendar. But relying on them long-term means handing over 25–30% indefinitely.
Most operators optimise their OTA listings once — when they first set up — and never revisit them. Meanwhile algorithms change, competitors improve, and rankings slip.
australian based services
We don't use call centres, therefore contact us direct as we'll work with you personally to help build a stronger internet presence for your Business. Below is a list of just some of the services we can offer your Business. If you'd like to speak to a real person get in touch via the contact page, We're based in the Sutherland Shire, Sydney.