Tour Industry Development Consultant
Digital Strategy & Tourism Development ConsultingDigital Strategy for Tour Operators
Here’s something most digital agencies won’t tell you — they’ve never run a tour in their life. They’ve never dealt with a last-minute cancellation, a booking system that’s gone down on a long weekend, or the gut punch of watching 30% of a hard-earned booking disappear into an OTA’s pocket.
I have. I built Escape Scenes from the ground up, ran private and coach tours across NSW and QLD, and spent years figuring out how to get direct bookings without handing my margin to Viator every time. Then I started helping other operators do the same thing — and that became Drumroll.
I’m not a big agency. I’m one person who genuinely understands your business because I’ve lived it. And that makes a real difference.
Web & Booking Systems
Your website should be your hardest working team member — taking bookings at midnight while you’re getting some sleep. I build fast, no-nonsense tour operator websites with seamless Rezdy integration that are built around one goal: getting you direct bookings without the commission bleed.
Tour Operator SEO
I ranked my own tour business in Google without an agency, without a massive budget, and without any shortcuts. I know exactly what works for Australian tour operators in local search — and I apply the same approach to your business. From the Google Map Pack to high-intent search terms, I get you visible to travellers who are ready to book.
Video & Photography
In tourism, you’re not selling a seat on a bus — you’re selling a feeling. I produce genuine cinematic video and photography that shows people exactly what they’re booking and makes them excited to do it. The kind of visuals that hit Viator’s ‘Excellent’ quality threshold and build instant trust with first-time visitors.
Sick of Handing 30% to the OTAs?
Yeah, me too. I spent years watching a massive chunk of every booking go straight to TripAdvisor, Viator, or GetYourGuide before I even touched it. It’s not a great feeling — especially when you’ve done all the hard work of actually running the tour.
That’s the whole reason Drumroll exists. I reduced my own OTA dependency significantly by building a proper direct-booking presence — better website, stronger Google rankings, a Google Business Profile that actually converts. Now I help other operators do exactly the same thing.
Take The Confusion Out Of Building Your Online Presence!
I know the digital side of things can feel like a lot — especially when you’re already juggling tours, drivers, guests, and everything else that comes with running an operation. You don’t need another overwhelming agency proposal with a 47-page strategy document.
You need someone who gets it, speaks plain English, and actually delivers. Whether you’re just starting out and need a proper foundation, or you’ve been operating for years and want to stop relying on OTAs and overflow work — I can help. Let’s just have a conversation and figure out where to start.
Featured Projects
Check out our recent client projects.
Australian Based Services
I work directly with every single client — no account managers, no outsourcing, no call centres. Just me, Dave, based in the Sutherland Shire in Sydney, working with tour operators right across Australia. If you want to talk strategy with someone who has actually been on the road in this industry, you’ve come to the right place.
Ready to Stop Relying on OTAs?
Whether you're bleeding margin to Viator, stuck waiting on overflow work from bigger operators, or just starting out and trying to build something of your own — you're in the right place. I've been exactly where you are, and I know what it takes to get out of it.
Drop your details in the form below and I'll be in touch personally. No sales pitch, no pressure — just a straight conversation about where you're at and how I can help.
Rather Just Pick Up the Phone?
Honestly, that works even better for me. If you're out on the road or just want to have a real conversation with someone who actually gets the tourism industry, give me a ring. I'm Dave:
📞 0407 251 296