Tourism Consultant Australia
I don’t just fix your digital presence — I think like an operator to find the revenue opportunities most consultants never see.Built by an operator, for operators
Here’s something most digital agencies won’t tell you — they’ve never run a small tourism business in their life. They’ve never dealt with a last-minute cancellation, a quiet week that makes you wonder if you’ve made a terrible mistake, or the gut punch of watching 30% of a hard-earned booking disappear into an OTA’s pocket.
I have. I built Escape Scenes from the ground up, ran private and coach tours across NSW and QLD, and spent years figuring out how to get direct bookings without handing more of every sale to the OTAs. Other operators started asking how I did it — and that became Drumroll.
I work with small Australian tourism businesses — tour operators, B&Bs, boutique accommodation, experience providers — who are tired of bleeding margin to OTAs and want to build something that’s genuinely theirs. I’m not a big agency. I’m one person who’s lived what you’re dealing with, and that makes a real difference.
Web Development
Your website should be your hardest working team member taking bookings 24/7. I build fast, no-nonsense websites with integrations into the booking systems small operators use Rezdy, Fareharbor and others built around one goal, getting you direct bookings minimising OTA commission.
Local SEO & Google
I ranked my own tour business in Google without an agency and without any shortcuts. I know exactly what works for small Australian tourism businesses in local search and I apply the same approach to yours. From the Google Maps to high-intent search terms, I get you visible to travellers who are ready to book.
Video & Photography
In tourism, you’re not selling a seat on a bus or a bed for the night you’re selling a feeling. I produce genuine cinematic video and photography that shows people exactly what they’re booking and makes them excited. The kind of visuals that build instant trust with first-time visitors and hit the quality standards OTAs demand.
Sick of Handing 30% to the OTAs?
Yeah, me too. I spent years watching a massive chunk of every booking go straight to TripAdvisor, Viator, or GetYourGuide before I even touched it. It’s not a great feeling — especially when you’ve done all the hard work of actually running the tour.
That’s the whole reason Drumroll exists. I reduced my own OTA dependency significantly by building a proper direct-booking presence — better website, stronger Google rankings, a Google Business Profile that actually converts. Now I help other operators do exactly the same thing.
Take The Confusion Out Of Building Your Online Presence!
I know the digital side of things can feel like a lot — especially when you’re already flat out running tours, managing wildlife experiences, hosting guests or keeping an attraction operational. You don’t need another overwhelming agency proposal with a 47-page strategy document.
You need someone who gets it, speaks plain English, and actually delivers. Whether you run day tours in Sydney, eco experiences in Queensland, food and wine trails in Victoria, or boutique accommodation with guided experiences — I can help. Let’s just have a conversation and figure out where to start.
Featured Projects
Check out our recent client projects.
Australian Based Services
I work directly with every single client — no account managers, no outsourcing, no call centres. Just me, Dave, based in Sydney, working with tourism experience businesses right across Australia. Whether you run private tours, coach charters, wildlife experiences, eco tourism adventures, food and wine trails, cultural tours, boutique accommodation or visitor attractions — if you take direct bookings and lose margin to OTAs, I can help.