OTA Commission Calculator
See what your booking channels are really costing you
OTA commission rates vary by platform — Viator and GetYourGuide can charge between 16% and 40% + of every booking they process. For most Australian tour operators, that adds up to tens of thousands of dollars a year leaving the business quietly through commission. This free tool uploads your booking platform’s channel report and shows you the exact figure — what you’re paying, what you’re keeping, and what growing your direct bookings would actually be worth.
FareHarbor
Bokun
Checkfront
Peek Pro
Rezdy
Reports → Channels → set date range → Export CSV
FareHarbor
Reports → Booking Summary → filter by Source → Export CSV
Bokun
Reports → Sales Report → Group by Channel → Export
Checkfront
Reports → Sales → filter by Channel → Download CSV
Other platforms
Look for a Sales or Revenue report that breaks down bookings by source or channel. If it doesn’t work, get in touch and we’ll add support for it.
Fill in your details below. Clicking send opens your email app with everything pre-filled — your commission numbers included — so I know exactly what you’re working with before we speak.
Ask for personalised advice
AI
Your numbers are already loaded. Ask a specific question and get advice based on your actual data — not generic tips.
Now you know what your OTA relationships are actually costing. The next question is what to do about it — and that’s where building a proper direct booking presence comes in. Not scrapping the OTAs overnight, but building the asset you own alongside them, so you’re not at their mercy every time an algorithm shifts or a commission rate goes up.
That’s what I help Australian tour operators do. Not with generic digital marketing advice, but with strategies built specifically for the way tourism businesses work — seasonality, booking intent, OTA competition, Google’s local algorithm, and the platforms that actually move the needle for operators like you.
One asset most operators haven’t touched: ATDW
The Australian Tourism Data Warehouse (ATDW) is a free national listing platform run by Tourism Australia and the state tourism bodies. One listing gets your tour distributed across 150+ websites including australia.com, visitnsw.com, Visit Victoria, and dozens of regional tourism sites. It’s completely free, it’s one of the first things I check in a digital audit, and the majority of operators I speak to either haven’t claimed their listing or haven’t updated it in years.
If you’re not on ATDW, you’re missing distribution that costs you nothing. If you are on it but haven’t optimised the description, photos, and categories, you’re only getting a fraction of the benefit.
I’m Dave — I’ve been in passenger transport for nearly twenty years and have run my own private touring business out of Sydney since 2018. The strategies I offer aren’t built from a textbook. They’re built from what actually worked on my own business, tested with real money and real bookings on the line.
Being Australian-based matters more than it sounds. You’re talking to someone who understands the local search landscape, the Australian OTA market, how Destination NSW and ATDW work, and what travellers searching in this market actually look like. Not a call centre. Not a template. A straight conversation about your specific situation.
If you want to know more about the approach, read about how Drumroll Please works — or jump straight to the free digital audit and I’ll take a look at your whole digital presence and tell you honestly where the gaps are.
Start with the free audit — I’ll review your website, Google presence, OTA listings and ATDW, and tell you exactly what’s worth fixing first.