Tourism Digital Strategy Consultant
15 Years in the Tourism Industry. 18 Years in Digital Development.About Dave — Tourism Digital Strategy Consultant
I’m a tourism digital strategy consultant based in Sydney — but unlike most consultants, I’ve actually been on the road. For nearly two decades I ran coach and private tours across NSW and QLD, built Escape Scenes from scratch, and figured out how to get direct bookings without handing 30% to the OTAs every time.
That’s not something you learn in a marketing degree. You learn it by actually running the operation — managing logistics, dealing with last-minute cancellations, watching your margins disappear into Viator’s pocket, and slowly figuring out how to build something that works without the middlemen.
I work with Australian tourism experience businesses — tour operators, coach companies, attractions, activity providers and accommodation businesses — who want to stop relying on OTAs and build a direct booking presence that actually works. I bring 18 years of web development experience and nearly two decades of operational experience to every client I work with. That combination is genuinely rare.
Why Drumroll Please?
I’ve been a drummer since the 80s. I know that timing is everything — and in business, your digital ecosystem works the same way. If your website, your SEO, your Google Business Profile and your booking system aren’t working in sync, you’re losing bookings every single day. Drumroll Please exists to get that rhythm right for tourism businesses who are serious about growing direct.
I’m not a big agency. I’m one person who works directly with every client — no account managers, no outsourcing, no call centres. Just straight-talking strategy from someone who genuinely understands your industry because they’ve lived it.
Ready to work with a tourism digital strategy consultant who actually gets the industry? Let’s talk.
What I Can Help You With
Tour Operator Website Design — high-converting direct booking websites built specifically for tourism experience businesses
Tourism SEO — local SEO and Google Map Pack optimisation that gets you found before the OTAs
Tourism Business Health Check — a full review of your online presence to find out what’s holding your direct bookings back
OTA Optimisation — making your Viator and TripAdvisor listings work harder while you build your direct channel
Why Work With a Tourism Digital Strategy Consultant?
With over 18 years of technical web development experience, I provide the execution that generic agencies can’t match. I don’t just “suggest” strategies—I build them.
- Direct Booking Engines: Turning your site into a high-conversion tool.
- OTA Distribution: Reducing dependency on Viator and GetYourGuide.
- SEO Architecture: Advanced Rank Math setups that actually rank.
The Name Behind the Strategy
As a drummer who started in the 80s, I’ve always known that success comes down to timing and rhythm. In business, that rhythm is your digital ecosystem. If your SEO, your booking software, and your OTA strategy aren’t in sync, you’re missing the beat.
Drumroll Please was founded to provide Australian tour operators with a clear, no-nonsense path to digital independence. We take the “tech noise” off your plate so you can focus on what you do best: delivering world-class experiences.
Let’s Get Your Digital Rhythm Right
Ready to work with someone who actually understands the tourism industry? Let’s talk about your distribution and how we can keep more revenue in your pocket.
Ready to Stop Relying on OTAs?
Whether you're bleeding margin to Viator, stuck waiting on overflow work from bigger operators, or just starting out and trying to build something of your own — you're in the right place. I've been exactly where you are, and I know what it takes to get out of it.
Drop your details in the form below and I'll be in touch personally. No sales pitch, no pressure — just a straight conversation about where you're at and how I can help.
Rather Just Pick Up the Phone?
Honestly, that works even better for me. If you're out on the road or just want to have a real conversation with someone who actually gets the tourism industry, give me a ring. I'm Dave:
📞 0407 251 296