Tourism Business Health Check

Not sure why your phone isn’t ringing? Let’s figure it out together.

Something’s Not Working — But You’re Not Sure What

You’ve got a good product. You work hard. But the direct bookings aren’t coming in the way they should — and you’re not sure if it’s your website, your Google listing, your photos, or something else entirely. Sound familiar?

That’s exactly the conversation I have with most operators when they first reach out. And nine times out of ten, the answer isn’t one big thing — it’s a handful of smaller things that are quietly killing your conversion rate. A tourism business health check is how we find them.

What I Actually Look At

Your Website & Booking System

I’ve looked at a lot of tour operator websites over the years — and I can usually tell within 30 seconds whether a site is going to convert or not. I check your load speed, how it looks on mobile, whether your booking flow makes sense, and whether your Rezdy or OTA integration is actually working the way it should. If something’s broken or leaking bookings, I’ll find it. If you need a proper rebuild, I can help with that too through my tour operator website design service.

Your Google Presence

When someone searches for a tour or experience in your area, are you showing up? I check your Google Business Profile, your local SEO, and whether your site has the technical foundations to rank. Most operators I work with are invisible in Google — not because their business isn’t good enough, but because nobody’s ever set things up properly. My tourism SEO service can fix that.

Your OTA Strategy

Are you using Viator and TripAdvisor as a strategic tool — or are they just quietly taking 25–30% of every booking you make? There’s a smarter way to use OTAs that builds your direct channel at the same time. I’ll show you what that looks like for your specific operation.

Your Photos & Video

I’ve been shooting tourism content for years and I know what converts. If your photos look like they were taken on a Nokia from 2009, that’s a problem — especially on platforms like Viator where visual quality directly affects your ranking. I’ll give you an honest assessment of where your visual content is letting you down.

What You Walk Away With

I’ve been running tours myself for nearly two decades — I know you don’t have time to waste on stuff that doesn’t move the needle. This tourism business health check is designed to cut straight to what matters for your business.

Not a 50-page report you’ll never read. Just a clear, straight-talking breakdown of what’s working, what isn’t, and exactly what to fix first. I’ll tell you what you can sort yourself, what’s worth investing in, and what’s genuinely not worth worrying about right now.

I’ve been running tours myself for nearly two decades — I know you don’t have time to waste on stuff that doesn’t move the needle. This is designed to cut straight to what matters for your business.

Sound useful? Drop your details in the form below and let’s have a chat about what’s going on with your online presence.