How to Rank Higher on Viator

Find out how to rank higher on Viator — and use that visibility to build bookings you actually keep.

Let’s Talk About the OTA Problem

I get it — Viator and GetYourGuide give you reach you couldn’t build on your own overnight. But handing over 25–30% of every booking hurts, especially when you’ve done all the hard work of actually delivering a great experience. The answer isn’t to abandon OTAs entirely — it’s to use them smarter.

After nearly two decades running tours in Australia, I know exactly how the OTA game works. I’ve been on the operator side, watched the commission statements roll in, and figured out how to use these platforms as a discovery engine rather than a permanent business model. Now I help other operators do the same thing.

What OTA Optimisation Actually Involves

How to Rank Higher on Viator & GetYourGuide

Most operators don’t fully understand how to rank higher on Viator and GetYourGuide. I optimise your listings based on the Viator Quality Score and GetYourGuide ranking factors — conversion rates, review velocity, booking lead times, photo quality and listing completeness. Get these right and your visibility improves without spending a cent on ads.

API & Booking System Sync

One of the fastest ways to tank your OTA ranking is having closed-out dates or availability errors caused by a broken Rezdy or FareHarbor API connection. I make sure your booking system is perfectly synced so you never lose ranking because of a technical disconnect.

Direct Booking Conversion Strategy

Knowing how to rank higher on Viator is only half the battle — the real goal is using that visibility to funnel guests toward your own direct booking website. I help you build the backend strategy that turns OTA browsers into repeat direct bookers — keeping your full margin where it belongs.

The Honest Truth About OTAs

OTAs are a tool, not a strategy. Used well, they fill your calendar while you build your direct channel. Used poorly, they become a dependency that quietly bleeds your margins year after year. I’ll help you figure out which side of that line you’re currently on — and how to get to the right side of it.

One thing I see constantly with Australian tour operators is that they’ve optimised their OTA listings once — maybe when they first set them up — and never touched them again. Meanwhile the algorithms have changed, competitors have improved their listings, and their ranking has quietly slipped. Regular optimisation isn’t a one-off job, it’s an ongoing process. That’s exactly what I help operators stay on top of without it taking over their week.

Want to talk through your current OTA setup? Drop your details in the form below — no pressure, just a straight conversation about what’s working and what isn’t.